Now we all know there are movies that don't live up to the movie you THINK you're going to see based on the trailer. Movies will be marketed to the widest audience possible without really alienating other groups that might end up seeing it. However, there are lots of movies that are far better than their trailer. The current Rango comes to mind because it looks like a kids movie about a Hawaiian shirt wearing lizard who cracks jokes and has to live in the desert. If you read real reviews (like the Mad Hatter's) you'll see it's really an animated western. Which is great, it really steps outside the box with how to tell a story, gives kids and parents something to enjoy, but the trailer really sells the story short.
There's also well as my go-to for this topic, Catch and Release, which I'd argue isn't really a romantic comedy at all, but a great drama with a few jokes, all of which are in the trailer. So if you go in looking for a kooky comedy with Jennifer Garner and Kevin Smith (and why wouldn't you based on this trailer) you're going to be disappointed and probably miss the forest for the trees.
Then there are the trailers that get you all hyped up with great lines from the movie, but as a whole the movie doesn't quite live up to the promises the trailer makes. Watching one of our "Star of the Week" movies for the Reel Insight Podcast (RIP!), I saw a trailer for Invictus. Using Nelson Mandela's words, "I am the captain of my fate: I am the master of my soul" and showing us the greatness that are sports dramas, this movie should have made you stand up and cheer (and it does at least once) but you never quite get the feeling the trailer promises you again.
What do you think? Are there trailers that just stick with you because you're STILL waiting to see the movie they promised but didn't deliver? Or are there trailers of such blatant false advertising that you feel the need to tell everyone you know the trailer is wrong and the movie is REALLY about something else? Give me some examples!
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